Executive and C-suite
- CEO, COO, Managing Director
- Founder and co-founder
- General Manager, Country Head
Who we reach / targeting
Named decision-makers, not a spray.
This is how targeting works on a lead generation program and on any outbound we engineer. Every person we contact is on a list you approved, filtered by title, sector and company size. The titles below are examples of the seniority we work at. The same method applies to any function and any considered B2B sale, whether you sell to operations, finance, marketing, HR or IT.
The buying committee
Decision-makers and the people who evaluate on their behalf, in whichever function owns the problem you solve. Each one is approached with a different message.
Function heads and directors
- Director of Operations
- Head of Marketing or Sales
- Head of HR or Procurement
Technology and product
- CTO, CIO, CISO
- Head of Engineering or IT
- Head of Product or Data
Finance, risk and legal
- CFO, Finance Director
- Head of Risk or Compliance
- Head of Legal or Procurement
Firmographic filters
The filters that decide whether a company makes the list at all.
Company size
Usually 200 to 5,000+ employees, adjusted to your market. Smaller organisations rarely have a dedicated budget holder; larger ones need a named-account approach.
Sectors
Whichever industries your product already has proof in: finance, government, healthcare, manufacturing, logistics, retail, professional services or technology.
Trigger signals
Funding rounds, leadership changes, hiring in the relevant team, expansion into a new market, regulatory deadlines and public incidents: whichever events release budget in your market.
How the list gets built
01
Define the committee
We map who signs, who evaluates and who blocks. For most technical products that is three or four titles, not one.
The definition is written down and agreed before any list is built, so there is no argument later about whether a lead was in scope.
02
Build the list
Sales Navigator search built against the agreed filters, then exported and enriched. We check company size, sector, geography and seniority on every record.
Typical starting lists run from a few hundred to several thousand named people, depending on how narrow your market is.
03
Strip the overlap
Existing customers, live opportunities, current suppliers and anyone on your exclusion list come out before outreach starts.
Your sales team should never hear from a prospect that we approached someone they were already talking to.
04
Refine on response
After the first month the list is re-cut against what actually replied, by sector, by title and by company size.
Segments that do not respond get dropped rather than repeated at higher volume.
Fit
Works well
- Considered purchases with more than one decision-maker
- A finite list of companies worth winning
- A product that demos well in 30 minutes
- Someone in-house who can approve content quickly
- A sales team ready to take booked calls
Works badly
- Low-value transactions that cannot carry a demo
- Consumer audiences that do not live on LinkedIn
- Markets where the buyer title cannot be identified
- No capacity to take calls for the next quarter
- An expectation of results inside the first four weeks
Want to know how big your list actually is?
Send the titles and sectors. We will come back with the addressable count and the volume we would run against it.