Channels
- LinkedIn outreach and content
- Email follow-up sequences
- Landing pages and lead magnets
- Inbound reply handling
Services
Four lines. One operating system for revenue.
Each line is sold on its own or stacked with the others. Scope is agreed after a call and set out in a written proposal. We do not publish rate cards, because the right volume depends entirely on your market and your capacity to act on what it produces.
01. Lead generation
LinkedIn-led outbound with email, content and landing pages in support. The line most engagements start with, because it produces meetings inside the first month.
Your team’s profiles become the front door. We rewrite them, publish authority content on a calendar you approve, and run personalised sequences to a list you signed off, then handle every reply and book the calls.
Messages are written by people, not merged from a template, and every reply is answered by a person. Volume scales with the number of activated profiles, so a program can start narrow and widen once the message is proven.
Deliverables
- Optimised profiles
- Approved target list
- Content calendar
- Booked discovery calls
Profile management
Banners, headlines and About sections rewritten around the problem you solve, then tuned as reply data comes in.
Targeted prospecting
Sales Navigator list building and ICP filtering, with your customers and live deals stripped out first.
Sequences and content
Multi-step messaging plus a publishing calendar, both A/B tested and rewritten monthly.
Inbox and booking
Replies handled daily, prospects qualified against your criteria and calls placed into your calendar.
How a lead generation program runs
Six stages, one team. Each stage feeds the next.
Target
Ideal-customer profile agreed, then lists built and filtered in Sales Navigator.
Optimise
Banners, headlines, About sections and featured assets rewritten on every profile.
Publish
Authority content on a calendar, so prospects know you before you message them.
Reach out
Multi-step sequences written around the person, their sector and their risk.
Book
Replies handled daily and discovery calls placed into your sales calendar.
Report
Weekly activity snapshot, monthly pipeline review with your leadership.
2 profiles
One market and one buyer type. The right starting point when you are testing a message or a new region.
- Around 1,200 requests a month
- 8–10 posts a month
3 profiles
Where most programs settle. Enough volume to read the data properly and enough content to build recognition.
- 2,000–3,000 requests a month
- 16–20 posts a month
5+ profiles
Multi-market or multi-product. Each market gets its own list, sequences and reporting line.
- 4,000+ requests a month
- 24+ posts a month
More profiles means more requests, more conversations and more calls booked, and a larger scope, which we set out in the proposal. Volumes are what the channel supports, not a promise of results.
02. GTM engineering
The infrastructure underneath outbound. Instead of reaching a list on an arbitrary schedule, outreach fires off the signals that say someone is worth contacting now.
Most teams already own the tools. What is missing is the wiring between them: which event should start a conversation, who owns the lead when it lands, and whether the record is clean enough to act on.
We build that layer inside your stack rather than ours, document it, and hand it over, so your team can operate the system afterwards instead of being locked to us to run it.
Works with
- HubSpot, Pipedrive, Salesforce
- Sales Navigator and enrichment tools
- Outreach and sequencing platforms
- Slack, Teams and shared inboxes
Deliverables
- Signal and trigger map
- Enrichment and routing rules
- Clean, deduplicated CRM
- Documentation and handover
Signals and intent
Funding, hiring, tool changes, job posts and site visits: whichever events actually predict a deal in your market.
Data and enrichment
Lists built, enriched and deduplicated automatically, so nobody is working from a stale spreadsheet.
Routing and CRM
Leads assigned to the right owner with the full context attached, and a CRM that stays clean as volume rises.
Reporting
Pipeline reporting wired to the source, so you can see which signal produced which opportunity.
How a GTM build runs
Built in your stack, documented, handed over.
Audit
Current stack, data quality and routing mapped before anything is rebuilt.
Signals
The events worth acting on defined: hiring, funding, tool changes, site visits.
Wire
Enrichment, deduplication and routing built into your CRM and outreach tools.
Trigger
Sequences fire from the signal rather than a schedule, to the right owner.
Hand over
Documented and walked through, so your team can run it without us.
| Signal | What we watch | What it triggers |
|---|---|---|
| Funding announced | Press feeds and enrichment providers | Founder-led sequence within 48 hours |
| Leadership change | New appointments in the function you sell to | Introduction sequence to the new owner |
| Hiring in the team | Job posts for the roles around your product | Message referencing the capability gap |
| Tool adoption | Public technology and integration signals | Displacement or complement message |
| Site activity | De-anonymised visits where available | Alert to the owner with page context |
| Renewal window | Contract dates captured in the CRM | Timed outreach ahead of the decision |
03. AI workflow automation
The manual work that piles up around a revenue engine, such as copying records between tools, chasing approvals and rebuilding the same report every month, handed to workflows that run whether anyone is at a desk.
We start by timing the process as it runs today, so the saving is measurable rather than asserted. Then we automate the steps that are mechanical and leave the judgement where it belongs.
Anything a customer will see passes a human approval gate first. Every workflow ships with logging and failure alerts, so a broken run is noticed by us before it is noticed by you.
Built with
- n8n, Make and native automations
- Your CRM and marketing tools
- LLM APIs with approval steps
- Scheduled reporting and alerts
Deliverables
- Documented workflows
- Before-and-after time baseline
- Failure alerting
- Handover and training
Lead capture and routing
Every enquiry lands in the CRM, enriched, assigned to an owner and acknowledged within minutes.
Approval workflows
Drafts go out for review, reminders chase themselves, and only approved work gets published or sent.
Internal AI assistants
Drafting, research and summarising against your own documents, with a person signing off anything external.
Alerts and handoffs
Sales hears about a hot reply in the channel they already use, with the full thread attached.
How an automation build runs
Baselined first, so the saving is measurable.
Map
The process is watched end to end and timed, so we know what it costs today.
Design
Steps to automate agreed, along with the point where a human still approves.
Build
Workflows built in your tools, with logging and failure alerts from day one.
Test
Run in parallel with the manual process until the output matches.
Measure
Hours saved and error rates reported against the original baseline.
| Process | Before | After |
|---|---|---|
| New enquiry | Copied into the CRM by hand, chased later | Enriched, routed and acknowledged in minutes |
| Content approval | Chased over email until someone replies | Review requested, reminders automatic, publish on approval |
| Monthly reporting | Rebuilt by hand from three dashboards | Compiled from source and sent on schedule |
| Lead handoff | Forwarded emails with missing context | Alert in your channel with the full thread |
| Data hygiene | Duplicates found weeks later | Deduplicated and validated on entry |
04. Custom software and AI products
When the system you need does not exist off the shelf, we build it: internal platforms, client portals, dashboards and AI-enabled product features, delivered by a dedicated cross-functional team rather than a single contractor.
Scope, users and the one measure of success are written down before code starts. Delivery runs in two-week cycles, and each one ends with working software you can use rather than a status report.
The same team can extend an existing product, replace a spreadsheet process, or modernise a system that is holding the rest of the stack back.
You keep the source code, the repository and the deployment pipeline throughout. Nothing is built on infrastructure only we can access, and the handover is part of delivery rather than a separate negotiation at the end.
Typical builds
- Internal platforms and dashboards
- Client and partner portals
- AI features inside an existing product
- Integrations and modernisation
Deliverables
- Working software each cycle
- Source code and documentation
- Deployment pipeline
- Agreed support window
Platforms and portals
Web and mobile applications, client and partner portals, internal tools that replace spreadsheets.
AI features
Retrieval over your own data, document processing, assistants and scoring built into the product itself.
Integration work
Connecting the systems you already run, and modernising the ones holding the rest back.
Quality and release
QA, security review, performance testing and a deployment pipeline your team can run.
How a software build runs
Working software every cycle, not status decks.
Scope
Problem, users and the one measure of success written down and signed off.
Design
Flows and interface agreed before code, so changes stay cheap.
Build
Two-week cycles with working software at the end of each, not status decks.
Harden
QA, security review, performance and the deployment pipeline.
Run
Release, monitoring and an agreed support window after handover.
| Role | What they own |
|---|---|
| Solution architect | Architecture, technical decisions and code-quality direction |
| Full-stack engineers | Frontend, backend, APIs and integrations |
| UI/UX designer | Flows, interface and the design system |
| QA engineer | Functional, regression and release testing |
| DevOps engineer | Environments, CI/CD, monitoring and releases |
| Project manager | Planning, reporting and your single point of contact |
How the lines stack
They are sold separately but they compound. Each one makes the one above it work harder.
Conversations
Lead generation starts conversations with named decision-makers and books the first calls.
Timing
GTM engineering decides who gets contacted and when, so outreach follows real events instead of a schedule.
Capacity
Automation removes the manual handling around it, so volume can rise without adding headcount.
Product
When the process outgrows off-the-shelf tools, we build the software it needs to keep running.
How an engagement starts
The same shape whichever line you buy: something is live inside the first month.
Week 1
Scope
- Audience, offer or process agreed
- Access, assets and accounts handed over
- One measure of success written down
- An approver named on your side
Weeks 2–4
Build and launch
- Profiles, workflows or scope built
- First outreach, first workflow or first cycle live
- Documented as it goes
- Weekly progress in writing
Monthly
Review and tune
- Results against the agreed measure
- What we are cutting and what we are scaling
- Next month planned in writing
- Scope adjusted if priorities move
Ways to engage
Pick the shape that fits how your team is set up. Scope and fees are agreed in a written proposal after the first call.
Monthly program
A running scope with agreed volumes, reviewed together each month. Standard for lead generation and automation.
Fixed build
A defined piece of work with a start and an end: a CRM build-out, an automation suite, a platform release.
Dedicated team
Named specialists reserved for you monthly, working inside your tools and your process. Standard for software delivery.
Third-party licences, hosting, paid APIs and external tools are billed at cost and shown separately from fees.
Questions we get asked
How do you price the work?
There is no rate card. Fees depend on the scope: how many profiles a program runs, how many markets, and how large a build is. We scope it on the first call and put volumes, deliverables and the fee in a written proposal.
How quickly does something go live?
Inside the first month on every line. Lead generation starts outreach in week one; automation and GTM builds ship their first working piece within two to four weeks; software delivery produces working software at the end of every two-week cycle.
Whose profiles and accounts do you use?
Yours. Outreach runs from your team’s real profiles, and workflows and data live in your stack. You keep the accounts, the documentation and the systems if the engagement ends.
Is the outreach automated?
List building and scheduling are tooled. Messages are written by a person and every reply is answered by a person. We do not run bots that fire the same paragraph at three thousand people.
How many profiles should a program start with?
Two if you are testing a new market or message, three for a standard program, five or more across several markets or products. More profiles means more conversations and more calls, and a larger scope.
What happens if results fall short of the range?
The monthly review states it plainly and sets out what changes: targeting, message, offer or volume. If a range is consistently missed for reasons inside our control, we would rather rework the engagement than keep running against a number that is not landing.
How long does an engagement run?
Lead generation is set up as six months reviewed monthly, because the compounding shows up from month four. Builds run to their own scope, and dedicated teams are monthly with a notice period.
Do you work outside LinkedIn?
Yes. LinkedIn is the primary outbound channel because it reaches named decision-makers directly, but email, landing pages and lead magnets run alongside it. If your buyers are not reachable there, we will say so on the first call.
Who is on the team?
A named account manager, a strategist, outreach and content specialists, and for build work an architect, engineers, designer, QA and DevOps. The same group stays with you rather than rotating.
What do you need from us to start?
Access to the relevant accounts or systems, any approved assets and messaging, one person who can approve within 48 hours, and a route for qualified leads to reach your sales team.
Not sure which line you need?
Describe the bottleneck: not enough conversations, the wrong ones, or too much manual work around them. We will tell you which line fixes it, and what it would take to run.